Keynote Speakers


A.Prof. Dr Ngo Viet Liem 

Liem Viet Ngo (Ph.D., University of Newcastle) is Associate Professor of Marketing at UNSW Business School, University of New South Wales, Sydney, Australia. He is Editor-in-Chief of Australasian Marketing Journal. His research has appeared in the Journal of the Academy of Marketing Science, Journal of Service Research, International Journal of Research in Marketing, Journal of Product Innovation Management, British Journal of Management, Industrial Marketing Management, European Journal of Marketing, Long Range Planning, Journal of Services Marketing, Journal of Retailing & Consumer Services, Psychology & Marketing, Journal of Business Research, Journal of Marketing Management, Journal of Brand Management, Australasian Marketing Journal, Journal of Business and Industrial Marketing, among others. He is leading several research projects focusing on emerging research areas: customer management (e.g., mindfulness, empathy, collective behavior), innovations in business models, and entrepreneurship in emerging economies.

He currently serves on the Editorial Review Board of Industrial Marketing Management, Journal of Service Theory and Practice, Asia Pacific Journal of Marketing & Logistics, and Journal of Asian Business and Economic Studies. At UNSW Sydney, he served as Research Coordinator, Postgraduate Research Coordinator, and Postgraduate Coursework Coordinator. He has taught postgraduate and undergraduate courses at UNSW Business School including brand management, digital marketing, and advertising. He is currently a Member of the Advisory Board of Relationship Marketing for Impact, Griffith University. In 2018, he received an Honorary Doctor of Economics from the University of Economics – Ho Chi Minh City.

His research contribution has been recognized for Best Overall Conference Paper (ANZMAC 2022), Best Paper in Consumer Behavior Track (ANZMAC 2022), Highly Commended for the Research Excellence Award (Level D) Associate Professor (UNSW Sydney Business School, August 2021), Best Overall Conference Paper (ANZMAC 2019), Best Paper in Services Marketing Track (ANZMAC 2019), Honorary Doctor of Economics, University of Economics – HoChiMinh City (20 October 2018), Best Paper in Services Marketing Track (ANZMAC 2015), Best Paper in Marketing Strategy Track (ANZMAC 2015), Outstanding Reviewer, Industrial Marketing Management (2015), 2011 Non-professorial Research Achievement Award (Australian School of Business, UNSW Sydney), Highly commended award winner of 2008 Emerald/EFMD Outstanding Doctoral Research Award. He has served as an assessor for the Australian Research Council (Discovery and Linkage Projects) since 2013. In 2010, he was part of a team that won an ARC Discovery Grant of $145,000.



Prof. Carsten Baumgarth 

Since 2010 Carsten Baumgarth has been a Full Professor of Marketing and Brand Management at the Berlin School of Economics and Law (Germany). He has published around 400 papers and books with a focus on brand management, B2B marketing, sustainable marketing, arts marketing, and empirical methods. His work has been published in Industrial Marketing ManagementJournal of Business ResearchEuropean Journal of MarketingJournal of Product & Brand Management, Journal of Brand Management, and International Journal of Arts Management among others. He has won more than ten best paper awards. In 2012, he founded together with colleagues the Institute for Sustainability ( in BerlinTogether with three colleagues, he founded the expert council technology brands in 2015 ( He is Adjunct Professor at Ho Chi Minh City Open University (Vietnam). 


A.Prof. Daniel Laufer 

Associate Professor Daniel Laufer, PhD, MBA (The University of Texas at Austin, USA) is an Associate Professor of Marketing and a former Head of the School of Marketing and International Business (2014-2017). Dr Laufer also served as a member of the faculty management team at the Business School during his term as Head of School. In 2016 Dr Laufer was the co-author of a lead article together with the former Dean about the Business School’s strategy as a Capital City Business School in the prestigious AACSB magazine BizEd. Dr Laufer received an outstanding evaluation for his role as Head of School at the end of his term.

Dr Laufer is a frequent commentator in leading global media outlets on topics related to Crisis Management. He served on a panel of experts for the Wall Street Journal in the USA discussing best practices in Crisis Management, and his commentary has also appeared in other major global media outlets such as the Economist, CNN, the Guardian, and the Associated Press.

In addition to his work on Crisis Management in New Zealand and overseas, Dr. Laufer is also active in the local community supporting the Arts, Culture and Heritage Sector. Dr. Laufer was elected to the executive committee of the Friends of TePapa, the National Museum of New Zealand, for a three-year term in 2023.


Prof. TBC